Here are some clear reasons why digital marketing matters today:
1. People spend more time online
Most customers use the internet to find information. Whether they want to buy a phone, search for a restaurant, or book a service, they look online first. If your business is not visible online, you miss many potential customers.
2. Digital marketing is more affordable
Traditional marketing (like newspapers, TV, or billboards) is expensive. Digital marketing is much cheaper and offers better results. Even small businesses can run ads or create content with a small budget.
3. You can reach the right audience
Unlike traditional ads, digital platforms allow you to target your exact audience — based on age, location, interests, and behaviors.
4. Results are measurable
The best thing about digital marketing is that you can track everything:
- How many people visited your website
- Who clicked your ads
- How many users bought your product
This helps in improving your marketing strategy easily.